Being Better At Email Promoting With These Fantastic Tips

This article has a variety of tips to help you learn how to draw more effectively. Many business owners are in the dark on how to attract subscribers to their email lists, but this article can help you find out how to go about doing so to meet your goals.

Only send your emails to clients and people that you permission to contact them. Mailing people who are unfamiliar with you or your product can look like spam. This ambiguity can lead to a deletion of the email, which is just a waste of your time.

Know who your audience and be focused.Once you have established some readers, try to entice your current readers to refer new readers. This is another way to grow organically.

If you don’t, complaints that you are spamming people will increase, and you are more than likely to lose their business.

Proofread your emails before you send out via email.It is important that all the emails be error free. You should also test the email’s layout to make sure they are displayed properly on different browsers and devices.Additionally, if you use email links, test them for functionality.

TIP! Test email formats. Include the information that is most important, as well as new offers, at the very beginning of your emails.

This type of email promoting gives your customers an incentive to participate and motivates them to spread the chance to refer friends. Referral programs can be beneficial if you wish to increase your customer base.

Try different email formats with your email. Always put the most essential information and all new offerings at the top of your emails. You should also test out different formats in order to determine which format your readers respond to the most. Once you have a short list of successful formats, keep doing the successful ones! This helps your customers form expectations about future emails and know where to look for the information they’re looking for.

Make sure that you have permission from any subscriber before you send them an email. It could become bad enough that people decide not desiring to do business with you at all and completely detach themselves from your company.

Keep in mind that the goal of email list is to sell your goods. Your marketing emails should bring readers a bit closer to actually buying.

Remember that people today are utilizing mobile devices to check their email. Find out more about the limitations that come with these devices, and make any changes necessary to make them easy to read on small phone screens.

Your email communications should contain calls to action. Your customers should know exactly what you want them to do in each email you send out. Make your links you include are clear and easily spotted. You can include your links at the top and at the end of a message.

TIP! Limit your email communications to once a week. Your customers are busy and don’t want to be bombarded by too many messages.

An obvious but important tip with regard to marketing with email is ensuring all the email addresses. A simple formatting error or typo can result of not having valid addresses is that valuable time is wasted by having to track down correct addresses and resend emails. It’s a pointless waste of time.

Use a personal tone in all marketing with email. You will get better response from your customers.

Don’t add any email address to your list without first making sure it is okay. If you add people to your list that do not want to be there, then you may find yourself in hot water with both those email owners and any potential clients. You should also know that your service by the email service provider can ban you for violating their policy about spam.

TIP! Ask your customers for expressed permission if you want to send them email messages. If you don’t do this, your customers, and the people they exchange email with, will lose trust in you, giving your business a bad name.

Because of the knowledge provided above, you now understand how to have success when it comes to marketing with email. Be sure you try to use everything mentioned here. Don’t hesitate to refer back from time to time.

How To Tartget The Right People With E-mail Marketing

E-mail marketing has be around as long as the Internet began. While there are spam filters and programs that block unwanted messages from a person’s inbox, email promoting done correctly is beneficial to both the sender and recipient. Read on into this article in order to find some tips you can utilize to improve another person’s life and your own pockets.

Make your emails as personal as you possible. Like it is with many other methods of marketing, treating your customers as individuals can make them more likely to respond positively to your message. For instance, if you are aware of the reason a customer signed up to receive your emails in the first place, add that reason in an email to them.

TIP! Limit your message to one clear one per email. You don’t want bored customers or ones who are overwhelmed by too much content from your newsletter.

Proofread everything you send them out. It is important that all the emails be error free. You should also test the layouts of your emails to make sure everything shows up correctly. Additionally, if you incorporate links within your message, make sure they aren’t broken.

Use a number of different resources to learn about how to successfully utilize marketing with email. There is a wealth of great online books or even ones in libraries. You may even be able to find a local classes in your area to help you learn.

Try many different email formats until you find what works best for you and your readers.Always put the most essential information and all new offerings at the top of email messages. You should however experiment with various formats and determine which format elicits the most responses. Once you realize what is successful, continue to use it. This familiarizes customers with your readers know exactly what to expect and where they can find what they would like to read.

TIP! Educate yourself on everything you can find on the subject of email marketing. You may find many books online and in libraries.

Always obtain permission before you begin contacting via marketing with email. Unwanted emails qualify as spam and they will simply ignore these emails. You may also be in violation of your ISP’s policies by sending mass emails to consumers who do not chosen to receive them.

Always remember that the reason for e-mail marketing to sell services and products. Every email you send should entice the readers want to buy something from you.

It is a very good to ask individuals who want to get your emails from you to double opt-in. This may seem like a lot, but it completely ensures that the consumer wants to receive your emails, so it eliminates the chances that you or your email service provider gets into any trouble.

TIP! Try using A/B testing on your subject lines. Choose one email, randomly split the mailing list in two and send each half the same email with different subject lines.

It is critical to get someone’s permission before adding someone on your email promoting. If you avoid doing this, consumers will think you are spammer and throw your communications in the trash. Your email provider might even drop you due to a mass amount of complaints from those who never wanted to receive your messages in the first place.

Try mixing up your format to engage readers more.If you typically use HTML formatting for your messages, consider doing them in just plain text format every now and then.

Your email communications should contain calls to action. Your customers should be persuaded to do by you simply telling them in your email. Make sure that any links you include are obvious and let it be known how to use them. You may repeat those sections by putting them in the top and the bottom of your emails for more exposure.

Email Addresses

An important tip with regard to marketing via email is ensuring all the email addresses. It would be a waste of time looking for email addresses and resend emails after they didn’t go through. This can be a huge waste of your time!

As you can see from the article above, if the marketing via email message is done correctly, the viewer is not even aware you are trying to sell them something. If you make your emails interesting and informative, a reader might actually look foward to seeing them in their inbox. This will increase your brand recognition in a positive manner. This means that you will have loyal customers who are glad to spend money on the products and services that you provide. Utilize the tips given in the above article in order to achieve success in your marketing with email campaign.

Email Promoting Campaigns: How They Can Help Your Business

The Internet has created many new ways that businesses to market their products and potential customers.

Proofread everything you send out via email. It is imperative that all the emails you send are correct. You should also test the email’s layout to make sure they are displayed properly on different browsers and devices.Additionally, if you use email links, test them for functionality.

Subject Lines

Test out different subject lines with the A/B testing. This can help you know which subject lines cause readers to open your messages and which need some work.

Try many different email formats until you find what works best for you and your readers.Always try to place the most essential information and all new offerings at the top of your emails. Try out different formats in order to see what gives you the most responses. Once you have a short list of successful formats, stick with it. This will ensure your customers will know what they can expect from your messages and where to go when they need.

TIP! You can use A/B testing to improve the results of your emails’ subject lines. Take one particular email, split the mailing list into two groups and send each group the same email but use the two different subject lines.

Provide your readers with special articles that they cannot get from your site. Also give them deals on your services you sell. Send special deals and holiday greetings, not just when you want sales from them!

Try to educate yourself on how to not to be considered spam. Get a free email address, post this address all over the Internet, and it won’t be long before your inbox is jammed with spam.Learn from this spam to design email campaigns accordingly.Taking measures to stand out from spammers can boost your brand’s credibility.

Provide an incentive for customers in your customers. They are more interest in doing business with you if they see an adequate reason to. For instance, advertise a discount, you could offer them free shipping on orders over $50.

TIP! Understand that the ultimate goal of an email marketing campaign is to generate more sales. Your emails should make your readers want to buy your products.

It is a legal requirement to get permission before adding them to your marketing with email list. If you avoid doing this, there is a greater chance that your customer will delete or unsubscribe. Your email provider may suspend your account if they receive numerous complaints being filed by consumers.

Don’t add any email address to your list without getting permission first. If you add people who have not subscribed to your e-mails, then you may find yourself in hot water with both those email owners and any potential clients. You should also get removed from your service by the email service provider can ban you for spamming.

Email Promoting

TIP! It is smart to allow interested parties to double opt-in before receiving emails. This may appear like an unnecessary extra feature, but this can, in fact, ensure that only those who sign up who are genuinely interested and this eliminates trouble for your company.

The Internet has changed the dynamics of modern business. Email promoting offers a whole new way to obtain new customers. This article is filled with useful tips about the best email promoting strategies.

The Top Tips And Tricks For Marketing Via Email

Have you dabbled in email promoting without much success? Are you unsure how to get started with this marketing emails? This is the right place to help you! This article contains the information you need to put together some of the best emails that can appeal to a broad audience.

You should avoid boring or overwhelming customers with too much content in the emails which contain excessive content. Focus on one topic per email and write a short copy which entices your customer to click through to read more.Your customers will be happy that they’re not being bombarded with extraneous information.

TIP! Each email should only contain a single topic. You should avoid boring or overwhelming customers with marketing emails which contain excessive content.

Avoid bombarding your recipients with the “Buy Now”. They know you want to sell your products, you want to have a good relationship with them and be considered a professional. Your customers will most definitely appreciate this and be more apt to make a purchase from your company.

Proofread anything you send them out. It is important that your emails you send are correct. You should also test the layouts of your emails to make sure everything shows up correctly. Additionally, if you incorporate links within your message, make sure they aren’t broken.

Use a number of different resources to learn everything that you find out as much as possible about how to successfully utilize email promoting. There is a wealth of great online about this. You should also consider attending local classes or a workshop about internet marketing in your area for relevant local information.

TIP! Any content you intend on emailing out should be proofread and edited. You need to make sure all emails and newsletters are correct.

Use A/B testing to test out different combinations in your subject line variations. This provides a simple way of seeing which subject lines cause readers to open your messages and which get ignored.

You will get a lot of results from marketing with email if you apply yourself. With the tips from this article, you now know how to up the ante on your email marketing capabilities. So make sure you apply all that you learned from this article to the best of your ability, and you should see results in no time.

Looking To Maximize Your Marketing With Email Efforts? Try These Great Ideas!

When did you check for any new email last? Most people check their email a few times a day. Marketing via email is a great way to reach out to your audience. Here are just a few of the best tips on how to effectively use email marketing to your advantage.

Do not continuously insist that your subscribers “Buy now”! They are aware that you would like them to purchase your items, so it would be best if you built a solid, valuable relationship. Your customers will most definitely appreciate this refreshing and be more inclined to make a purchase from you because of it.

TIP! You want your email to be as personal as you possibly can. As with other types of marketing, customers will be more likely to purchase items from you if you add a personal touch.

This method of email marketing gives your customers an incentive to participate and motivates them to spread the word. Referral programs are helpful to increase the amount of readers that could become customers.

Test variations of what you want to use on your subject line by using A/B testing. This provides a simple way of seeing which subject lines cause readers to open rates and which ones were simply ignored in subscribers’ inboxes.

Try out new formats until you find what works best for you and your email. Always try to place the most important information and all new offerings at the top of email messages. You should also test out different formats in order to identify which format elicits the most responses. Once you determine the format that works for your customers, keep doing the successful ones! This way your emails and lets them easily find the information they’re looking for.

TIP! Have goals with your audience. Once you have established some readers, you should then think of different ways that you can entice them to sign up their friends.

Always obtain permission before you contact your customers via email marketing.Unwanted emails are normally seen as spams and most people will simply ignore these emails. You might also discover you are violating your ISP’s policies by sending mass emails to consumers who did not want to receive them.

Let the subscriber dictate how often they would like to get messages from your business, how often they want to receive them, and how much information they wish to disclose.

Remember that many people today are utilizing mobile device to view emails. Learn the constraints that come with such small displays, and test your emails on phone screens.

TIP! You want to make sure that every client has chosen to receive your emails so they don’t feel like you are spamming them. If you don’t, you could get a lot of spam complaints or lose customers for good.

Do not send any emails that depend on images to get critical information across. A lot of new email clients will block images right away. Your emails can seem unreadable and unattractive if the information depends too heavily on graphics. Always use clear text for crucial parts of the newsletter, and use descriptive alt tags for any images that you do use.

Your email communications should contain calls to action. Your customers should be persuaded to do by you simply telling them in your email. Make sure that any links you include are clear and let it be known how to use them. You can repeat these sections in both the top part and bottom of your messages.

Keep in mind that the ultimate goal of an marketing with email scheme is to build your brand and sell more products. Avoid common pitfalls such as taking shortcuts, targeting uninterested customers, or using any other strategies that will lower the success of your email promoting campaign. The character of your business is at stake, so keep this in mind when developing your emails.

Operating Systems

Conduct testing to see how your email promoting looks across various platforms. Once you have a design you deem perfect on your computer, test it across all browsers, various email clients and different operating systems, and even operating systems if possible.

Always proofread your emails carefully before sending it out. It goes without saying that the speed and convenience of email may cause this basic step to be overlooked.

TIP! It’s important to try different layouts to see which is most effective. Always place new offers and the most vital information at the top of the emails you send.

A great way to cultivate your marketing with email network is to incorporate social networking mediums like Facebook and Twitter. This will allow your customers to pass your information along to their friends, who will hopefully become subscribers themselves.

Marketing via email can be a popular and clever method of contacting your customers and clients. Use the information in the article you went over when creating an email marketing campaign and you will see it do well. Successfully promoting your business is simple and very achievable if you use the right tools, and marketing via email is one of best.

Getting E-mail Marketing To Work In Your Business

This is the perfect place to learn how to use email promoting more people into your network.Many people don’t know where to start when it comes to marketing via email, so continue on for some helpful advice on how to achieve this.

Make your emails as personal as you can. As with many other types of marketing, customers will be more likely to purchase items from you if you add a personal touch. For example, if you are aware of the reason a customer signed up to receive your emails in the first place, mention that reason when you write the email.

TIP! Don’t include anyone on your marketing email list who hasn’t asked to be there. Sending emails to people who have never heard of you or what you have to sell is spam.

Only send emails to clients and people that you know. Mailing recipients who are not familiar with you or your product can look like spam.This ambiguity can lead to a deletion of the email, which is just a waste of your time.

If you do not get their permission, you will be looking at many spam complaints and loss of customers.

You should avoid boring or overwhelm your customers with marketing emails which contain excessive content. Focus on a single message within your email and go straight to the point. Your customers will be pleased that they are not being weighed down with extraneous information.

This type of email marketing gives your customers want to refer their friends. Referral programs can be beneficial if you wish to increase your customer base.

Use lots of different resources to learn about how to successfully utilize email promoting. You will find a lot of helpful books or online. You may even be able to find local workshop or class to get hands-on teaching to help you learn.

Test a variety of your emails. Always put the most important information and all new offers on the top of your emails. You should also test out different types of formats in order to determine which gives you lots of response. When you know which format works the best, stick to it. This can help your consumers know what they are getting from your messages and where to go when they need more information.

TIP! Always get permission before adding someone to your email list. If you don’t have permission, be prepared to not only receive spam complaints but also to lose customers.

If you don’t do this, you will destroy the trust of your existing customers and generate negative word of mouth. Some ISPs and web hosts will also refuse to do business with you, which can have a negative impact on your business.

Active Feedback

Use passive and active feedback to enhance marketing via email efforts stand out. Active feedback is obvious: ask visitors for suggestions and their opinions. Passive feedback is very subtle and may not noticeable to the reader. You can use any type of internet software that you have in order to figure out which links are receiving the most clicks.

TIP! Use gentle marketing language, not the “Hurry up and buy! Don’t constantly send out emails that urge your subscribers to buy something. It is considered spammy and could cost you your good image.

Change the format of your emails to give them a touch that’s personal. If you always send out emails formatted in HTML, consider doing them in just plain text format every now and then.

This function can be included on your website so that interested customers can receive updates, as long as there is an easily located place where your subscribers may go to update their preferences.

Your emails should be brief and to the point. This can demonstrate that you value the subscribers’ time. This is also effective at making readers will read your entire message.

TIP! Use A/B testing strategies when sending emails. For a single email, split your mailing list in half randomly, with each half receiving messages that have different subjects.

If your customers feel like you have mass sent the email, customers will often delete the messages and stop reading future offerings. Using the first name of the recipient is easy, and you can even go beyond that. You should have the information about why, why and where they signed up. Use all this information to focus your message to your readers’ needs.

Armed with new information, you should be able to use e-mail marketing effectively. Study the information again before you begin, and then use what you’ve learned to create a successful campaign.

Making The Most Out Of Your E-mail Marketing Campaigns

This is the perfect place to learn how to use email promoting more effectively. Many people have trouble finding ways to add the right people to email lists, so continue on for some helpful advice on how to achieve this.

You don’t want to bore or overwhelm your customers with marketing emails you send out. Focus on one topic per email and write a short copy which entices your customer to click through to read more.Your customer base will be happy that they’re not being bombarded with too much unnecessary information.

Subject Lines

Use A/B testing of different subject lines to test effectiveness.This provides a simple way of seeing which subject lines are successful and which ones were simply ignored in subscribers’ inboxes.

Avoid using too many graphics in your emails.

TIP! Always get permission before contacting any customer via email. Unwanted emails are usually viewed as spam, and are ignored or deleted without being read.

For this reason, you should take the time to design a template that allows you to incorporate your company logo, colors and any special fonts also featured on your site or other marketing materials. This will foster instant recognition among your emails with your overall marketing strategy.

You need to make sure that you are using a persistent with your marketing with email strategy. While you need to be persistent, it will be wasted if it is not sent to the right group of consumers.

Remember that more and more people are utilizing mobile devices to check their email. Learn the constraints associated with small displays, and test your emails on phone screens.

TIP! Do not send more than 1 email a week to your subscriber base. Remember that your subscribers are busy, and that they probably receive a lot of email each day.

Provide an incentive with each email you send to your emails. Give them a compelling reason to conduct business with you. For instance, advertise a discount, you could offer them free shipping on orders over $50.

Critical Information

Do not send out emails that use images to get critical information. A lot of new email clients do not show images right away. This may make your messages look unreadable if you are too reliant upon images. Always use clear text for your most critical information, and use descriptive alt tags for any images that you do use.

TIP! A major holiday is usually not the time for an important marketing campaign. During these times, people are likely to be preoccupied with personal issues, vacations, and inundations from various other outlets.

Use preheader material to enhance the preview of your email promoting. Gmail and many other email platforms show this first line right after the subject line, so this is a great way to get reader attention.

Be sure there’s an exit option for unsubscribing or opting out. Email messages can cost money, even if barely anything. Not only can being considered a spammer hurt your business, blowback and negative attention spammers get are terrible for the company’s business and can ultimately result in black listings or blocks.

Add personalization into your marketing emails. You can do more than merely using the recipient’s name in your message. Use all the information you have on your subscribers.

TIP! The best way to avoid sending emails that are spammy is by studying spam emails firsthand. Sign up for a free email account, post your new address around the web, and watch the spam roll in.

If you use the information you’ve read here, your email marketing will enjoy a much better success rate. It is important that you understand ALL of the information given to you.

Using The Power Of Marketing With Email To Evolve Your Business

Marketing is an essential component of business, a lot of business owners do not have a good understanding of good marketing techniques. One of the best ways you can market any business today is through email. This article will provide you with many ideas to help you employ marketing with email to it’s fullest potential and achieve success.

Do not send unsolicited emails to unsuspecting customers. Your emails could be marked as spam by people who did not request them. This is terrible for business and might even get your IP address blocked by certain Internet providers.

TIP! Keep your marketing copy on a personal, friendly level. If you send emails which the reader identifies with, they will be more apt to buy from your company.

If you fail to do this, customers who did not agree to receive your emails may report your company for sending spam, and that may cause you to lose customers.

Always obtain permission before you contact your customers via email promoting.Most people are inclined to ignore or delete them unread. You may also be in violation of your ISP if you send out mass emails to customers begin receiving unwanted messages from you.

It is very smart to include an opt-in before receiving emails. It may seem unnecessary, but by doing this, you can be sure that a person wants to receive your emails and that will make it harder for your email provider to get into trouble.

TIP! Don’t flood subscribers with emails pleading with them to buy something. People can recognize this kind of approach easily.

Do not send emails to your customers more than a single email message a week. Your readers most likely are probably receiving tons of email messages daily. Sending emails a week can eventually result in people deleting what you send without even taking a proper look and ignoring your customers will stop reading.

Avoid sending your e-mail marketing messages too close to major holidays. People do not have time to check their emails as much since they are likely to be away from their computers. There are always going to be exceptions to this rule. These might include one day sales or emails related to other similar promotions.

If you don’t have permission, people may not trust you and that makes your business look bad. You may even be blacklisted, making even bigger problems for the campaign and business.

Email Address

Look at some of the spam you receive to learn how to avoid in your own email messages. Get a free email address, post your new email address in various places on the Internet, and see how much spam you receive. Learn from this spam to design email campaigns accordingly.Taking measures to keep you from spammers will boost the credibility of your brand.

Use passive and active feedback to improve your marketing via email efforts. Active feedback is obvious: ask for suggestions and opinions and other suggestions they might have. Passive feedback is generally invisible to your reader and is subtle to the reader. You can use whatever tools and software you have available to determine which links get the most.

TIP! Always get customers’ permission before sending them emails. Customers won’t take you seriously if you spam them or send them anything they didn’t ask for.

Remember that your subscribers are utilizing mobile devices to check their email. Find out more about the limitations that come with these devices, and make any changes necessary to make them easy to read on small phone screens.

Try mixing up your format to engage readers more.If your messages in marketing with email are in HTML format, use plain text format occasionally.

Only send emails that contain useful information; customers will unsubscribe if you bombard them with useless information. Do not abuse their confidence by giving them with strong sales petitions that are blatant in nature. Try to add a solution for an everyday problem, or perhaps implement some sort of promotion in the emails you send out.

You can make an email have multiple parts in one email.

Make sure that your marketing campaigns mesh with various special events and holidays. Plan your strategy for these opportunities well in advance. Create relevant campaigns for special retail holidays like Valentine’s day or Christmas, Halloween and Valentine’s Day to provide your readers with simple buying suggestions.You should be able to get better sales by sending out e-mail marketing during slow times during the year.

Sending Email

TIP! Give your customers more personal customization options at opt-in to increase the effectiveness of your email campaign. Subscribers should have the option to select how many emails they want to get, when they get them and how much information they want to give.

Get permission from people on your mailing list prior to sending them an email. No one likes unwelcome solicitations cluttering up their inbox. Sending email without permission can be counterproductive to your business. Start off on the right foot by only sending email to those who desire your services.

It is easy to set up your marketing with email plan! You will make more money and have a better repitoire with your customers if you reach out to them. Include what you’ve learned above in your plans for email promoting, and your income should steadily rise.

Proven Tips To Help You Use Email Promoting Effectively

Marketing is important for any business, a lot of business owners do not have a good understanding of good marketing techniques. One of the best ways to market your business today is to use email promoting. The following tips will provide you with some very useful ideas on marketing with email and how to put it to work for your business today.

Do not engage in the distribution of unsolicited emails. Your emails will be considered as spams if you send them to people who are not sign up on their own. This is terrible for your business’s reputation and you may be blocked by certain Internet providers.

If you don’t have permission, they will accuse you of spamming and badmouth your business.

Test out different subject line by using A/B testing. This provides a simple way of seeing which subject lines garner higher open your messages and which get ignored.

Your emails should all feature the same logo and company logo. The font you select should be something that everyone can clearly see.

Spam Complaints

It is very smart to allow interested parties to double opt-in before receiving emails. This will protect you from spam complaints, but doing so makes you far less likely to receive spam complaints from people on your list.

Allow your subscribers to choose the number of messages they would like to receive and how often, don’t demand that they disclose a lot of information.

TIP! Be sure to test different email formats. The most urgent information and the newest offers should generally appear near the top of the message.

Having a easy-to-see link where the person can unsubscribe is a bright idea. Don’t fail to include one or bury it so that it cannot be found.You want your readers to feel as though they are in power and not being coerced.

Change up the format of your emails from time to time. If you always send out emails formatted in HTML, try sending messages written in text format on occasion.

An obvious but important tip when it comes to marketing with email is to have correct email addresses are accurate. A result in dozens of not having valid addresses is that valuable time is wasted by having to track down correct addresses and resend emails. This can be a waste of time.

Use a personal tone to relay your messages in email marketing campaigns. Customers will respond more positively to such messages as opposed to those that are impersonal and bland.

Be sure there’s an option for people who don’t want to subscribe any longer. Email messages can cost money, but it isn’t free. Not only can being considered a spammer hurt your business, blowback and negative attention spammers get are terrible for the company’s business and can ultimately result in black listings or blocks.

Make sure your emails as personal to the reader. You can do much more than merely using the recipient’s name on a standardized message. Use all of information that you have on your readers.

TIP! Try not to send out important emails on or around any major holidays. Because people tend to be out of their offices and away from their computers, your emails will probably go unnoticed.

Implementing a successful marketing campaign can be much easier when you know how to use email to your advantage. Creating an email list of your loyal customers is a great way to interact with them, give them special offers and build an even better relationship with them. Get ready for increased responses and higher profits once you put these tips to work in your own marketing efforts.